October is Domestic Violence Awareness Month! Throughout the month of October, you can help CCADV and DV programs around Colorado to raise awareness about domestic violence and join in our efforts to end it.

Domestic Violence Awareness Month: Lights! Camera! Action!

Most of us consume 10 hours of media a day.  Do YOU ever wonder what the message behind the message is?  Decide for yourself.  Empower yourself. Join us for Domestic Violence Awareness Month to learn more about media literacy. Read more about media literacy.

Our Goal: To raise awareness about how the portrayal of domestic violence in mainstream media (focusing on film) reinforces myths about survivors and perpetrators. We hope to call attention to how intimate relationships are presented and give audiences tools to identify characters’ entitlement and misuse of power.


DVAM invite

Domestic Violence and Media Literacy

Media literacy is the ability to access, analyze, evaluate, and create media. Historically, ‘literacy’ has referred to the ability to read and write. But that doesn’t take us far enough when it comes to the complex messaging we receive everyday through a variety of media sources. Media literacy helps us think critically about the messages we’re receiving and understand how media messages shape our culture and society, our individual actions, and the way we view ourselves and others. 

All media messages are constructed. The following are the Five Key Questions of Media Literacy (developed by The Center for Media Literacy at medialit.org) designed to help you deconstruct any media message in order to recognize what the media maker wants us to believe or do, and decide for ourselves if we let that happen.

The Five Key Questions of Media Literacy.

  1. Who created this message?
  2. What creative techniques are used to attract me attention?
  3. How might different people understand this message differently?
  4. What values, lifestyles, and points of view are represented in, and omitted from, this message?
  5. Why is this message being sent?

This month, we invite you to think critically about how relationships are are portrayed in the media. Look at the messages you see in films, TV, and other media sources, and ask yourself: What am I being asked to believe? And then decide for yourself what you DO believe…


Ways to Show your Support during DVAM:

Change your FB profile picture to a purple ribbon.  Encourage your friends to do the same!